It has all the flavor of the original BAJA BLAST and the added benefits of citicoline and caffeine, which provide a jolt of energy and help with mental clarity, with zero added sugar.
New MTN DEW ENERGY BAJA BLAST introduces energy to the BAJA BLAST franchise. New MTN DEW ENERGY BAJA BLAST: MTN DEW BAJA BLAST fans are also energy drink fans, and this summer, they're getting both. Enjoy a trip to the tropics with every sip! So what does the Summer of Baja look like? We've got all the deets:įour MTN DEW BAJA Flavors: Not only are the original MTN DEW BAJA BLAST and MTN DEW BAJA BLAST Zero Sugar coming back to stores this year, but they will also be joined by two new flavors - MTN DEW BAJA MANGO GEM, a colorful orange tropical mango flavor, and MTN DEW BAJA GOLD, a bright island pineapple flavor. I hope they'll enjoy BAJA DEEP DIVE as much as we enjoyed creating it." "An unreleased Baja flavor to kick off the summer? I think that's a surprise DEW Nation will be ready for and will want to get their hands on. But we also wanted to surprise everyone, which sometimes can be hard to do," says Pat O'Toole, CMO, MTN DEW. "DEW Nation loves BAJA BLAST, and we believe fans will be happy to have it back at retail. Only 18,000 cases will be available before MTN DEW BAJA DEEP DIVE ventures back into the deep, so fans should enter to win while they can. But it's the truly legendary grand prize that will have DEW Nation talking: a case of an exclusive, never-before-released flavor, MTN DEW BAJA DEEP DIVE. BAJA BLAST fans can unlock daily prizes of $1,000 when they enter the Lost Treasures of Baja Island Sweepstakes. It wouldn't be a Baja summer without some epic prizes, and MTN DEW is taking it up a notch this year. There is a BAJA BLAST for everyone, and I think fans should try them all-the only challenge will be choosing a favorite!" This summer, for a limited time, fans can get the flavor they love, now with the added benefits of energy to get after whatever their day throws at them. "We know MTN DEW fans love BAJA BLAST and love energy drinks. Only three states are kicking off the launch with Florida, Iowa, and Tennessee, but more states will start to get them through 2022."BAJA BLAST is the ultimate summer vibe, and we wanted this year's celebration to be bigger than ever," said Fabiola Torres, PepsiCo Energy GM, and CMO. Each HARD MTN DEW will contain 5% ABV and will also have Zero Sugar with 100 calories each. Four HARD MTN DEW flavors will be coming with Back Cherry, Watermelon, Original, and the hit flavor Baja Blast! Two versions will be offered with 24oz single-serve cans as well as a Mix Pack that features 12oz cans and all the flavors in one box. This is the first major soft drink to take this leap, and there is plenty for Mountain Dew fans to get excited about, from flavors to contents. This new alcoholic beverage takes the legendary soda back to its mixer spirits origins and turns it up a notch. At long last! Every Mountain Dew fan's dream is now a reality as PepsiCo, and The Boston Beer Company announced the arrival of Hard Mountain Dew.
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