We’ve done both scientific studies and consumer perception and have measured a 169% average increase in skin hydration after a single application.“I was studying the landscape because I had this crazy idea that I wanted to start my own beauty company. It’s the antithesis of what you’d think of using on dry, itchy skin.
It’s so hydrating that it even treats eczema, but it’s not thick at all. Our Ultra Repair Cream is another best seller, which has a gorgeous whip cream texture. The philosophy of our brand is that when it comes to our skin, less is actually healthier and leads to more beautiful skin over time. Some brands come up with 15%, 20% pads, and a lot of people think the higher percentage the better-that’s why 70% people in the US have self-perceived sensitive skin. Our Facial Radiance Pads have just under 5% active ingredients with a blend of lactic and glycolic acid.
Our pads are like brushing your teeth every day-the way to get glowing, healthy skin is to clean your pores on a daily basis. Our Facial Radiance Pads-people think about exfoliation as something to do once or twice a week, and I think about it a little differently.
First aid beauty free#
All of our products are dermatologists-tested, free of artificial fragrance and we’re one of the first brands to be clean in the US. It’s the balance between the cleansing property, the non-irritating formula and the right PH. You might be surprised: how could something so basic become so popular? We believe great skin starts with a great cleanser. What are FAB’s best-selling products and what makes them so popular?īut in every market we’ve been in, all of the top products are very consistent. First Aid Beauty was born with a mission to provide products that are efficacious and safe for sensitive skin. After we sold that, I was on my own-a point in my life that I could create the skincare brand of my dreams, inspired by my grandmother and her sisters and later by my own personal experience.Īt that time, there wasn’t any purposeful, feel-good products that treated specific skin challenges. In my adult years where I was in finance for about 20 years and got involved very early on with the founders of Fresh, Lev and Alina, who became my best friends, and that was my foray into skincare. In the prestige department stores back in that time, it was only facial creams for more mature women and if you had skin problems you’d go to the drug store, which didn't feel effective for the long-run. In hindsight, I learned at that age that beautiful skin and wrinkle-free skin weren’t synonymous.įast forward to 10 years later, I was a teenager, and my skin was a mess-acne, dry and irritated. They were older women, but it wasn’t about the fact that they had fine lines and wrinkles-their skin was translucent and beautiful. I’d literally be mesmorised, looking at their skin. These women were known for two things: beautiful skin and great legs. My grandparents were living with me, and every Sunday my grandmother and her sisters would come over for lunch. My initial inspiration for First Aid Beauty came as a little girl when I was five years old. How did the FAB skincare line come to be? On her trip to Hong Kong for the official launch of First Aid Beauty’s first global counter at FACESSS Harbour City in Tsim Sha Tsui and Times Square in Causeway Bay, we sat down with Lilli to talk about skincare solutions for Asian skin, her beauty secrets and more. With a rescue mission to offer highly effective, luxurious skincare solutions with immediate, long-lasting relief for all skin types, FAB skincare products are formulated with skin nurturing, dermatologist-tested ingredients that are free from harsh chemicals and known allergens. Unable to find skincare products that were effective, safe, and suitable for sensitive skin on the market, Lilli took matters into her own hands with a strong belief that real skin should be dealt with real solutions.Ĭreated with an understanding that not all skin is equal, FAB addresses everyday skin concerns-from eczema to an oily T-zone, dark spots to wrinkles or dull skin to acne-with a wide variety of products that allows you to create a skincare routine to meet your individual needs. Like many of us, Lilli Gordon faced all kinds of skin challenges in her teenage years. At the age of five, Lilli was captivated by her grandmother and her sisters’ radiant skin, which paved the way for her own solution-driven beauty brand, First Aid Beauty (FAB), founded in 2009.
0 kommentar(er)
